Thursday, March 17, 2005

Fundamentals of internal marketing

Quality Service Marketing has an interesting series of articles on Internal Marketing Fundamentals.

Developing a strong internal brand is fundamental to developing a strong external employment brand and the two need to be done together. External recruiters aren't always in a position to directly change the internal marketing, but they should at least have a representative at the table when setting the internal strategy. In my experience this has been a great experience for both parties. Add the corporate marketing folk in and you really have a strong team.

Well worth a read.