Thursday, February 10, 2005

Making a successful graduate recruitment site

Australia's Business Review Weekly has a short article about Swedish consultancy Potentialpark Communications review of Australian careers sites. It says that the vast majority of sites fall short of being great (article for subscribers).

BRW notes:
The study also found that many sites were not effectively targeting people they wanted to attract, which can result in large numbers of online applications from unsuitable candidates. What many company web sites fail to do is respect job seekers' time. The best sites, such as Coles Myer, are able to tell potential recruits how their job application is progressing.

Failing to explain the company's culture was also seen as an issue with many sites.