Tuesday, January 11, 2005

Why new communication channels fail

Shel Holtz has posted an article about why some new communication channels fail within companies. He notes that:
Whenever IT is the only department involved in the launch of a new technology, technology is all employees get. "Here you go everybody. We've installed e-mail for you. Godspeed."

As a result, employees figure out how to use the technology based on personal preferences rather than a companywide imperative.

A good summary from a leading commentator on corporate communications.