Monday, January 31, 2005

Nokia's use of voice on its recruitment website

(Via Bowen Craggs regular BC Tips email)
Nokia these days is about communications. It even uses the line 'Connecting People' in its advertising.

What is worth looking at is the People at Nokia section, a common element on many careers sites. What makes this site unusual is the use of voice where selected staff answer selected questions in an online 'interview'.

As Bowen Craggs noted:
Careers sections are the most-visited area of many company sites, particularly by students and new graduates. Combined with the jobs market going through a ‘seller’s’ phase, especially for the best-qualified talent, this puts an extra premium on getting the pitch right. Nokia shows how creative thought and execution can achieve that .