Monday, January 31, 2005

CSR and Recruitment

Workforce Management have published an article entitled The recruiting payoff of social responsibility which detailed the first survey I had seen on the effects of CSR on recruitment. To quote:
Researchers at Stanford University and the University of California, Santa Barbara (in 2003), surveyed 800 MBA students from 11 leading North American and European business schools and found that 94 percent would accept a lower salary--an average of 14 percent lower--to work for a firm with a reputation for being environmentally friendly, caring about employees and caring about outside stakeholders such as the community.

Of course this sort of information has been known from internal surveys for some time. Ask staff what they value about the organisation and they will often respond about CSR related themes, especially if they involve active involvement from staff.

Many companies have a CSR section on their site. Recruitment department would benefit from linking to it from directly.