Monday, December 20, 2004

Online is now prime channel for UK jobseekers

In a comprehensive article in the Financial Times a YouGov survey is noted as revealing that online is now the prime way for UK jobseekers to find a new job.

Spend, however, is still going towards traditional media with approximately GBP200m per annum compared to GBP100m on online advertising, partly because of the much larger costs of traditional advertising.

The article discusses the strategies that the media companies are taking and that several large online companies are combining online advertising with recruitment agencies as a way to get large numbers of CVs.